Our Ads
Stylist pins a gown on a celebrity lookalike, name tag on screen. Reads like backstage footage, not an ad.
She glares at the briefs, angry. Frustration at the product mirrors hers.
She pulls the briefs on in her bedroom. A private getting-dressed moment everyone recognises.
Real woman holds the briefs to camera, red headline bar. Real face stops people; hold rate drops after.
Hands lift the shirt over the pouch, then her worried face. Every ad in this space opens this way now.
UGC / Yapper
Mirror selfie in a changing room, bullet caption “49 years old · lipedema · cellulite everywhere · they said I’d have to live with it.” Then a cut to her sitting, legs bare. A self-diagnosis list as the hook — reads like a personal post, not an ad.
Redhead lifts her top to show a postpartum belly, caption “If you’re a postpartum mom you’re not allowed to watch this.” Forbidden-fruit caption plus a body reveal, then a cut to the heat belt worn over pyjamas.
Pixar Animation
First-person Pixar wife narrating over a normal bedroom scene. No mechanism yet, just her voice and her face.
Pixar woman cooking in a bright kitchen, caption “if you drink wine every week.” Ordinary scene, loaded caption.
Explainer Animation
Opens on an older woman on a toilet with glowing orange fluid at the hip. Taboo setting plus a medical overlay, not a normal testimonial open.
Skull-faced husband and wife in a normal hallway. The grotesque head on an ordinary body is the pattern break.
Same skull-world style, gym floor. A small doctor mascot reacts in the corner of every frame.
A crying chicken-neck creature says “I don’t mean to embarrass you.” Strange enough to stop a scroll on its own.
Split screen: a plate of food next to a glowing skeletal gut. Caption names the exact symptom before any story.
AI wax-skinned woman, corner doctor mascot. The full-body horror texture is the scroll-stop.
Real woman’s body with lumpy golden clusters across every zone at once. Whole-body reframe, not one spot.
Skull-face character holding the bottle, orange clusters bulging at the cheeks. Product and symptom in the same frame.
Extreme glossy macro of a hydrogel mask on a face. Pure texture fascination before any claim.
A man split down the middle in a dark studio — bare skeleton on one side, muscled body in a compression tank on the other, glowing seam between them, captions "HAPPENS" / "COMPRESSION" / "EVERYDAY", then cuts to a skeleton in a bedroom holding the shirt under "DAY 1". The before/after is shown inside one body instead of told.
Skull-faced anatomy figure with exposed lungs and a glowing orange fat belly jogging on a treadmill, captioned "HAPPENS EVERY DAY". The see-through body makes invisible belly fat something you watch jiggle — horror render on an ordinary gym scene.
A silicone male torso on a lab bench gets its bloated belly lanced by a gloved hand, yellow fat pouring out until the abs are flat, then a side-by-side "before/after" of a real man. The puncture-and-drain is a gross-out body reveal, and the deflation shows the result instead of claiming it.
Claymation
Clay man on a toilet, horrified, serif title card. Frame 2 he blasts through his own roof on green gas. A claim that sounds wrong on purpose.
Clay heroine glows at the belly as the question hits: “What happens inside your gut on Ozempic?” Visual beacon paired with the question, no story yet.
Singing / Musical
Young fit Pixar couple embracing, caption “he was 27.” Then a smash cut to him 25 years later. Before/after run in reverse.
Pregnant Pixar woman screaming and pointing at someone off-screen, caption “GET OUT!” Domestic drama, no context yet.
Bloodied man holds a wine glass at the window, caption “My ex-husband left me.” Violence and heartbreak in the same frame.
Shirtless man and a shocked woman clutching the sheet, caption “I caught my wife in bed.” Infidelity hook, instant gossip trigger.
Cinematic Storytelling
Two women side by side in a mirror, caption “has gone from THIS.” Comparison shown, not told.